Welcome to the dreamy world of Iris Serban, where elegance meets timeless craftsmanship and our dresses honour your individual beauty, femininity, and unforgettable presence.

Iris Serban is a Romanian fashion designer celebrated for her classic sophistication, timeless aesthetic and couture-level craftsmanship. Having studied Fashion Design and Decorative Arts at the Fashion and Design University in Bucharest, she perfected her technical and creative skills before launching her exclusive label in 2012. Her designs are distinguished by handmade draping and sculptural silhouettes that flatter the female form, often created from luxurious materials such as silk and fine fabrics, while her original Signature flowers and delicate detailing have become a recognizable hallmark of her designs. Through international collaborations and a growing global presence, her creations have reached fashion capitals beyond Romania, being featured at London and Paris Fashion Weeks.

Serban’s elegant gowns are frequently chosen by celebrities who appreciate refined opulence, artisanal craftsmanship, and enduring style, earning her recognition among discerning fashion audiences around the world.

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